Cookie Policy

1. Introduction

Fluid Tech Fitness (“we”, “our”, “us” or the “Company”) uses cookies and similar technologies on its website, https://fluidtechfitness.com/ (“Website”), to support website functionality, improve user experience and, where applicable, understand visitor activity and measure marketing performance.

This Cookie Policy explains what cookies are, how they may be used on our Website, the types of cookies we may use and how you can manage your cookie preferences.

This policy should be read together with our Privacy Policy and Terms of Service.

2. What Are Cookies?

Cookies are small text files stored on your computer, mobile phone or other device when you visit a website.

They help websites remember certain information about your visit, such as your preferences, session details or previous interactions.

We may also use similar technologies, including pixels, tags, scripts and local storage, for purposes such as website functionality, analytics and advertising measurement.

3. Why We Use Cookies

Fluid Tech Fitness may use cookies and similar technologies for the following purposes:

• To ensure that our Website functions correctly.
• To remember user preferences and settings.
• To understand how visitors navigate and interact with our Website.
• To identify technical issues and improve website performance.
• To measure the effectiveness of marketing campaigns, where applicable.
• To support advertising and remarketing activities, where applicable and permitted by law.
• To protect the Website against suspicious activity and security threats.

The cookies used on our Website will depend on the features, plugins and third-party services that are active at any given time.

4. Types of Cookies We May Use

A. Strictly Necessary Cookies

These cookies are required for essential website functions, security or other necessary technical operations.

They may support functions such as page navigation, form submissions, session management and security features.

Where a cookie is strictly necessary and legally exempt from consent requirements, it may be used without obtaining consent. Other applicable legal requirements will still be followed.

B. Functional Cookies

Functional cookies help remember preferences or settings to provide a more convenient browsing experience.

For example, they may remember selected preferences or settings when these features are available on our Website.

These cookies will be used in accordance with applicable consent requirements.

C. Analytics and Performance Cookies

Analytics cookies help us understand how visitors use our Website, including which pages receive visits, how visitors arrive at the Website and whether technical issues occur.

Where analytics services are installed, the information collected may include browsing activity, device or browser information, approximate location derived from technical data and interaction statistics.

We may use analytics information to improve our website content, product pages and enquiry experience.

Non-essential analytics cookies will be used only in accordance with applicable consent requirements.

D. Advertising and Marketing Cookies

Where advertising technologies are installed, cookies or similar tools may be used to measure campaign performance, understand interactions with advertisements or display relevant marketing.

These technologies may be provided by third-party advertising platforms.

We will obtain consent where required before using non-essential advertising or tracking cookies.

E. Third-Party Cookies

Certain features or services on our Website may be provided by third parties, such as analytics providers, social media platforms, embedded content providers or advertising services.

These third parties may place or access cookies in accordance with their own technologies and privacy policies.

Fluid Tech Fitness does not control all cookies placed by independent third-party services. Visitors should review the relevant third-party privacy information for further details.

5. First-Party and Third-Party Cookies

First-party cookies are set by our Website or the domain you are visiting.

Third-party cookies are set or accessed by external service providers whose tools or content may operate on our Website.

The presence and purpose of third-party cookies will depend on the services integrated into our Website.

We will take reasonable steps to identify the relevant technologies used on our Website and manage them in accordance with applicable requirements.

6. Cookie Consent and Preferences

Where required by applicable law, we will request consent before placing or accessing non-essential cookies and similar tracking technologies.

You may be able to accept, reject or customise non-essential cookies through a cookie banner or preference management tool, if available on our Website.

Strictly necessary cookies may continue to operate where they are required for essential website functionality and applicable law permits their use without consent.

You may change your preferences through the cookie settings tool where available.

Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.

7. How to Manage or Disable Cookies

You can manage cookies through your browser settings. Most browsers allow you to view, delete, block or restrict cookies.

Depending on your browser, you may be able to:

• Delete cookies already stored on your device.
• Block cookies from particular websites.
• Block all cookies.
• Receive notifications when cookies are being stored.
• Clear browsing data when you close your browser.

Please note that disabling certain cookies may affect website functionality, including some preferences, forms or other features.

Browser settings do not necessarily control every type of tracking technology. Where available, our Website's cookie preference tool should also be used to manage consent.

8. Personal Information and Cookies

Some cookies or related technologies may collect information that identifies or can reasonably be associated with a user or device.

Where cookie-related information constitutes personal data under applicable law, our collection and processing of that information will be governed by our Privacy Policy and relevant legal requirements.

We do not sell personal information to third parties.

Further information about how we collect, use, retain and protect personal information is available in our Privacy Policy.

9. Data Retention

Cookies may remain on your device for different periods.

• Session cookies generally expire when you close your browser.
• Persistent cookies remain on your device until they expire or are deleted.

The retention period depends on the purpose of the cookie and the settings of the relevant service provider.

We will seek to ensure that cookie-related information is retained only for as long as reasonably necessary for the relevant purpose, subject to applicable legal requirements.

10. International Data Transfers

Certain third-party service providers may process information on servers located outside India.

Where cookie-related personal information is transferred or processed across borders, we will handle such processing in accordance with applicable Indian law and other legal obligations that apply to us.

The details of any such processing will depend on the third-party services actually used on our Website.

11. Children's Privacy

Our Website is primarily intended for adults, business customers and organisations interested in fitness equipment.

We do not knowingly use cookies for the purpose of profiling children or knowingly collect children's personal information through our Website inappropriately.

If you have concerns about information collected through our Website, please contact us using the details below.

12. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in our website functionality, the cookies we use, third-party services or applicable legal requirements.

Any revised policy will be published on this page with an updated effective date.

We encourage visitors to review this policy periodically.

13. Contact Us

If you have questions about this Cookie Policy or how cookies are used on our Website, please contact us:

Please include “Cookie Policy Enquiry” in the subject line of your email.